Re:Imagine Jamaica: Unlimited Possibilities
A Brand Jamaica Symposium
University of the West Indies, Mona Campus, July 16-17, 2015
CONFERENCE THEMES AND DRAFT PROGRAMME
DAY 1 – THURSDAY, JULY 16, 2015
REGISTRATION – 8:30AM
9:00 – 9:15AM Opening Remarks
Introductions and Conference Goals
9:15 – 10:30AM Brand Jamaica and Identity: Defining Jamaica on its Own Terms
This panel will explore how Jamaica may define itself on its own terms, and make claims to its own identity based on the consensus of all stakeholders.
CHAIR: Kamille Gentles-Peart, Associate Professor, Roger Williams University, USA, and Scholar of West Indian Diaspora
Moji Anderson and Erin MacLeod – Senior Lecturer, Anthropology, UWI Mona; Lecturer, Cultural Studies, UWI Mona
Back to the Brand: Inequality and Alienation through “Brand Jamaica”
Cordel Green – Executive Director, Jamaica Broadcasting Commission
UnMasking Jamaica: Who are We? Who Would We Like to Be?
Hume Johnson – Chairman, The Re:Imagine Jamaica Project and Assistant Professor of Public Relations, Roger Williams University, USA
The Brand Jamaica Dialectic: Exploring the Duality in Jamaica’s Public Image
10:40 – 12:00PM Re-imagining Tourism: Beyond Sand, Sun And Sea
This panel will discuss the contemporary approach to tourism campaigns and promoting Jamaica. It seeks to re-imagine tourism beyond the sun, sand and sea, as well as new innovative ways of attracting visitors to the country.
CHAIR: Hon. Raymond Pryce – Member of Parliament, North East, St. Elizabeth.
Alana Osbourne – PhD. Student, University of Amsterdam
Imaginary Tourisms: Aestheticizing Poverty and Violence in Trench Town, Jamaica
Zachary Harding – President, Phoenix Group, and Former Deputy Director, Tourism
Re:Imagining Tourism in Jamaica: New Trajectories; New Vistas
Nicola Madden Greig – President, Jamaica Hotel and Tourist Association (JHTA)
Branding Kingston: Role of Parish Brands in Positioning Brand Jamaica
Sydney Henry – Project Director, Sandals Foundation
Expanding Tourism Beyond Sun, Sand & Sea – The Sandals Synergy
12:00 – 1:00PM *LUNCH*
Michael McMorris – CEO, Kronos Investment and Board Chair, VMBS
1:30 – 3:00PM Popular Culture, Creative Industries and Brand Jamaica
This panel explores the ways in which the Creative Industries may be mobilized to develop, promote and project Jamaica’s multifaceted image to the world.
CHAIR: Carole Beckford – Film Commissioner & Manager, Creative Industries, JAMPRO
Dr. Donna Hope-Marquis – Director, and Senior Lecturer, Institute of Caribbean Studies
Tanya G Davies – Lecturer, Video Production & Illustration, University of Technology (UTECH)
The Soft Economy: Producing, Marketing and Branding Jamaica the Korean Way
Deborah Hickling – Chair, InterMinisterial Technical Working Group, National Cultural and Creative Industries Commission, OPM, Jamaica
Creative Economic Policy Development: The Case of Jamaica
Saudicka Diaram – Journalist
The New Image of Dancehall: Captivating the World?
3:10 – 4:30PM Who Owns Jamaica?: Protecting Jamaica’s Symbols and Identity
This panel will address the governance and management of Jamaica’s intellectual property, highlighting contemporary practices and challenges including usage, contamination and exploitation of national symbols, as well as how Jamaica may leverage its symbols for economic advantage.
CHAIR: Patrick Barrett ( aka ‘Tony Rebel’) – Reggae Artiste & Promoter
Natalie Corthesy – Attorney-at-Law, PhD Student, Queen Mary University of London
Thinking Outside the Brand – From Nationalism to Competitiveness
Troy Folkes – Master’s Student, Cultural Studies, UWI Mona
Capitalising on Brand Jamaica through Music and Sports
Lilyclaire Bellamy – Executive Director (Acting)/Legal Counsel, Jamaica Intellectual Property Office (JIPO)
Jamaica’s Copyright Agenda
4:40 – 6:00PM Governance and Jamaica’s International Image
This panel will explore the impact of Jamaica’s reputational challenges (perceptions of poor human rights record; homophobia, crime and police brutality, corruption etc.) on the country’s global image, and develop measures to address, counter and challenge them.
CHAIR: Sharon Hay Webster, Talk Show Host, Former Member of Parliament.
Lloyd Waller – Senior Lecturer & Director, Centre for Leadership and Governance, UWI
Values and Attitudes: Their Role in Re:Imaging Jamaica
Jaevion Nelson – Human Rights and Development Practitioner
Opportunity in Crisis: (Re)Presenting Jamaica – The Most Homophobic Place on Earth
Anna Kasafi Perkins – Researcher and Lecturer, UWI
Brand Jamaica and the Economic Cost of Homophobia: Beginning the Conversation
Venue: Undercroft Building, UWI, Time: 7:00pm
Samantha North – Nation Brand Specialist and Journalist and Founder, PlacesBrands (Istanbul Turkey)
Nation Branding: From Global Perspectives to Local Insights
CHAIR – Cordel Green – Executive Director, Broadcasting Commission of Jamaica
END OF DAY 1
THE RE-IMAGINE JAMAICA SYMPOSIUM
DAY 2 – FRIDAY, JULY 17, 2015
9:00 – 9:30 AM SPEAKER SESSION: Social Inclusion, Social Investment and Brand Jamaica
Dr. Kadamawe K’nIfe
Lecturer, Marketing, International Business, Entrepreneurship, University of the West
9:40 – 11:00 AM JAMAICA: A Place of Choice to Do Business?: Perspectives from the
This panel will explore the intersections between Jamaica’s reputation and brand image and its ability to attract foreign direct investment, and opportunities for leveraging products and services for economic benefit. Speakers will address the issues and variables that both deter and appeal to investors.
CHAIR: DiMario McDowell, Entrepreneur and Creative Designer
Stephen Johnson – Research Fellow, Centre for Leadership & Governance, UWI, Mona
Brand Jamaica and the Domestic Trade Value Chain
Roselyn Fisher – General Manager, Marketech Limited (A Subsidiary of the Scientific Research Council, SRC)
Leveraging Jamaica’s Nutraceutical Products for a Global Market
Delano Seiveright – Director of the Cannabis Commercial and Medicinal Research Taskforce
Ganja as Commodity: Economic Prospects for Jamaica
11:10 – 12:30PM Beyond the Track: Building Jamaica’s Sports Brand and Economy
This panel explores the ways in which Jamaica’s sports image may be
expanded beyond Track and Field, and how the country may better harness the
global capital accrued from this industry to create a more complex image of Jamaica.
CHAIR: Donald Oliver – Sports Broadcaster and Commentator
Julian Cresser – Sports Researcher & Lecturer, Dept of History, UWI Mona
Sport and the Construction of National Identities in an Age of Globalization
Karen Madden – Sports Reporter & Analyst, RJR Communications Group
Playing Ball – The Closely Guarded Secret of Success for Brand Jamaica
Dennis Howard – Managing Director, Institute of Cultural Policy and Innovation
Branding, Football Philosophy and Marketing Jamaica Through the Reggae Boyz
12:30 – 1:30PM *LUNCH*
2:00 – 3:20PM Jamaica To The “Worl’: Brand Jamaica, Global Reputation and Community Relations
This panel explores how Jamaicans and Jamaican organisations, both at home and abroad, treat and are treated by various publics, and the consequences for Jamaica’s global image.
CHAIR: Kathy Francis McClure, Management Consultant
Hon. Arnaldo Brown – Minister of State, Foreign Affairs and Trade (with responsibility for Diaspora Affairs)
Hope McNish – Human Resources Management Consultant
Jamaica “No Problem”: Achieving The Customer Service Image Fit For Brand Jamaica
Kamille Gentles-Peart – Associate Professor, Roger Williams University, USA, and Scholar of West Indian Diaspora
Voices From The Diaspora.
3:30 – 5:00PM Communicating Brand Jamaica: Challenges & Opportunities
This panel will explore how Jamaica may handle communication challenges during times of crisis (e.g. natural disasters, political unrest, outbreaks of disease etc.), as well as how to deploy the internet to reposition the Jamaican brand, and create and disseminate a more complex narrative about Jamaica to the world.
CHAIR: Saudicka Diaram – Journalist
Stacy-Ann Hayles – Independent Digital Marketing Consultant
Repositioning Brand Jamaica: A Social Media Approach
Gordon Swaby – Internet Entrepreneur
Using the Internet to Push Jamaican Informational Products: The Case of EduFocal
Kate Chappell – Journalist, Blogger, Canadian Volunteer, Cuso International
Jamaica: Land of Wood, Water and ChikV?
5:00 – 7:00PM Closing Remarks and Reception
Venue: Undercroft Building, UWI,
Time: 5:00pm – 7pm
END OF DAY 2